OUR HISTORY
About DR Fishing
The idea for this company was born from a simple desire: to offer better, differently.
Like many, we were often frustrated by the lack of transparency, quality, or originality in what we bought online. One day, we said to ourselves: What if we created the shopping experience we would like to have ourselves?
This is how this boutique was born. We wanted to build a space where every product has meaning, where design rhymes with utility, and where simplicity is at the heart of the customer experience.
Behind every item, there's thoughtfulness, careful selection, and a desire to do things right. This project is also a human adventure, driven by values of authenticity, sustainability, and aesthetics.
WHO ARE WE ?
Our team
Find out who's on the DR Fishing team
Mark Jance
CEO / FOUNDER
Aviana Plummer
CEO / FOUNDER
Braydon Wilkerson
CEO / FOUNDER
Kristin Watson
CEO / FOUNDER
OUR HISTORY IN FIGURES.
A few figures that tell the story of our adventure.
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YEAR OF CREATION
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SATISFIED CUSTOMERS
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PARTNERS
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PRODUCTS
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TEAM MEMBERS
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DESK